How Many Logos do You See in a Single Day
Have you ever asked yourself how many logos you see in a day?
If you are a business owner or an employee at a company, you often hear, read, and discuss the selection of logos and the importance of adhering to standards when creating a logo for the company, one of its products, or a specific service to be presented to the public.
Recognizing the value before understanding the tools.
Logo design is a professional process acquired by specialists over years of work and experience. We refer to those who create the right logo that matches the value of the entity it represents, expressing its goals and considering the details until it reaches the end user. Despite the emergence of websites that use artificial intelligence to create brand identities in seconds, experienced and knowledgeable individuals understand the importance of building a logo specifically designed after studying the vision, objectives, purpose, target audience, and the places where it will reach and interact with others. They turn to specialized companies in logo creation or individuals with expertise in logo design who recognize the value before understanding the tools.
Let us highlight the importance of choosing the logo for your company or service by asking you again: how many logos do you see daily without realizing they are actual logos designed carefully after research, thought, experimentation, and the use of all colors of art and skill to reach the final shape?
Let’s take today from the beginning
You wake up to the sound of your alarm at seven in the morning, and the first thing you do is see the first logo of your day as soon as you pick up your smartphone, which has its own distinctive logo—like the apple from Apple, or written in a unique font like Samsung or Xiaomi, or the bold “M” of Motorola, or a red flower resembling a sunrise along with the name, like HUAWEI.
As soon as you saw the first logo of your day—the logo on your mobile phone—and began unlocking it, countless logos appear before you. Every movement of your hand on the phone touches a logo. You recognize WhatsApp by its green logo, typically used in messaging apps, without needing to read the name, along with Facebook, Instagram, X, and any other app on your phone, each carrying its own logo for you to see. Thus, you realize you’ll never know how many logos you encounter in a day, but let’s continue with your day.
The clothes you wear bear different logos; your pants might have the checkmark if they’re from NIKE, or your shoes might boldly say PUMA, or whatever brand it is. You’re now glancing at logos without even noticing. Even when you enter your bathroom, there’s a logo on the sink, the mirror, the towel, and the door handle. When you head to the kitchen and open the fridge, it carries a different logo—whether it’s Nessa, Beko, Haier, Hisense, Ideal, or Sharp. What’s important is to draw your attention to the logos right in front of you, as well as those on the washing machine or the TV and display screens from LG, Toshiba, Samsung, Sony, or Philips. Every product has a brand name that features a unique logo, but you recognize them naturally through their design, as your eyes have become accustomed to their appearance, colors, shapes, and fonts.
You left your house and stepped into the street
You get into your car to head to work, and you encounter yet another appointment with thousands of logos from the moment you start heading toward your vehicle, which itself bears a logo—like Toyota, with its emblem on the front and back, or Mercedes, Kia, Nissan, or BMW. Each company has skillfully designed its logo to reflect its unique identity and meet the criteria that fulfill its aspirations for recognition.
As you travel, logos are spread out on either side of the road, on shop facades, in roadside advertisements, and everywhere you turn your gaze. You see logos from banks, factories, pens, computers, telecommunications companies, and various other businesses, along with bags, watches, and water bottles. Even when you enter the supermarket, logos rain down before your eyes in an overwhelming number that you can hardly count.
In the end, if you've reached this point...
This means you’ve arrived at the realization that you’ll never know how many logos you see in a single day, as they are countless, but you simply weren’t paying attention. Here, we want to draw your attention to the importance of building a logo and understanding what it means to compete with an infinite number of logos. If you’re going to choose one to represent you, your business, or your organization, seek creativity, excellence, and uniqueness. Despite the endless number of logos, you still have the opportunity to create a completely new one if you can find a company that knows how to build a logo—not just design one—so that you have an identity that people see daily and recognize by its color, shape, or the font used in its lettering.
We won’t leave you without some advice
If you’re looking for a company that specializes in understanding your entity, has the ability to study your goals, analyze your competitors, and possesses a team of creative professionals who respect their time and deliver the best possible outcomes, we recommend Source Media Solutions. It is one of the best companies in Kuwait in this field, with extensive experience in creating entities and providing comprehensive services in development, marketing, technology, and communications. Their track record includes many successes, and most importantly, they know how to create the right logo for you.