Paul Smith lectures in Kuwait about selling With a Story
One of the world’s foremost business storytelling experts Paul Smith, one of the best leadership speakers 100, met with a group of entrepreneurs, corporate workers and business professionals within Kuwait at an event organized by ALGAS Events and its media partner SOURCE MEDIA SOLUTIONS, one of KNOWCLUP’s series of events around 2024/2025 sale.
Paul Smith is the author of the bestselling book SELL WITH A STORY, which is of course the title of the lecture, which lasted over the hours of Paul Smith’s joint dialogue by delivering it and then extending the interaction and responsiveness of the audience who gave his passion to the lecture and making it the most of all attendees by asking them to participate in different forms.
Here we try to make the benefit more general than published news and let the reader know what the sale process is about with a story and how to develop your persuasion skills through storytelling or in other words use stories in the sale process to learn how to sell a product or project through a story.
What's The Story?
We don’t mean to define the story itself, we’ll come to it later, but what is the story of selling through the story,
The idea is that people tend to buy products, projects or ideas that contain inspiring stories that make them influenced by different feelings and that they are willing to become part of the story.
In order for a particular person to do so, they must know the elements of the story, the meaning of it, why he is presenting it, and learn how to do it, when to tell it, who to talk about, and immediately after, it starts.

So What's The Story?
The story is defined as a set of events containing the beginning, the middle and the end of a form of literature that often aims to entertain, provoke interest, feelings, or come up with a certain wisdom.
But here we talk about a human business story in the first place but in the end it made a product that can be bought, traded and offered for sale, and the sale is what we care about in the business world and is the focus of the story that Paul Smith talks about and lectures for, and so attendees turned up to listen and benefit and get the development that they want in their work,
Story Structure:
In order to build a fully fledged and qualified story, you need to know why to tell it or rather why to listen to it if you have a product or project that you want to give inspiration to make the buyer or beneficiary feel like the winner of getting your commodity or subscribing to your idea,
The story must contain an attractive editorial that lends suspense and a desire to complete the story and prepare the listener for something he likes to know and then there must be such informative data as when it happened Knowledge of time is required in the construction of the story as well as the known place, when and where the story occurred And then comes the main character, which is the focus of the events around which the meanings revolve, and here was the preference for the character to be realistic, which makes the listener feel like he knows him or himself if he is put in his place, While legendary characters make the story ineffective, then comes the problem that makes it a story that works to tell and then comes the conflict or dramatic plot like you say here the good fights evil or there’s a knot that needs to be solved or an obstacle to be overcome,
And then comes the happy end or the solution that untied the knot, the challenge that triumphed over the obstacles or wisdom that the listener learns or the motivation that makes him wonder what to do right now.
So we have: time-place-main personality-goal-obstacle-escalating events-end.

Direct And Effective Tips From Paul Smith
If you are in a meeting or in a gathering of people and you are in the process of delivering your waiting story, there are things you shouldn’t do and mistakes you should avoid to make things go as you want:
- Do not apologize, such as saying, for example, “I am sorry, but I have a story I want to tell.”
- Do not ask for permission, such as saying, “Let me tell a story.”
- Do not say it is a story. You could say something happened to me similar to what you are saying and then begin your story.
- Do not give the meaning from the beginning. The wisdom must be at the end of the story. This is known.
As For The Best Start Or The (Hook):
To attract attention in a better way, you can rely on the following:
- I have a better example of this topic,
- The best lessons we can learn,
- his is a real and big problem. Let me tell you something similar has happened before.
Selling through an inspiring story is an effective factor in building a strong relationship with the customer and creating unforgettable memories, which of course results in increased sales and business growth, and true, realistic stories are always the best.
If You Want To Learn More
You should follow the KNOWLEDE CLUP events through what ALGAS EVENTS offers, or you can communicate directly with the media partner Source Media Solutions through:
